The three-year undergraduate Bachelor of Mass Communication (BMC) programme focuses on a variety of mass communication topics, including public relations, media and strategic communication, advertising, and so forth. The bachelor's programme in mass communication covers a wide range of communication channels, including public relations (PR), advertising, radio, television, newspapers, movies, and online media. It also covers the science behind these channels.

Within the field of journalism, mass communication is a broad discipline that includes topics like print media, broadcasting, photography, electronic media, aesthetics and visual communication, and photography. Print media, advertising, and journalism are the main forms of mass communication. Prospective students studying mass communication have two options for coursework: undergraduate and graduate degrees. Students interested in mass communication can choose between undergraduate and graduate programming, offered by Sai Group of institutions.